Last updated December 17, 2019
The PLP website is located at www.pacificliving.com (the "Site"). PLP is committed to implementing policies and procedures designed to protect your privacy and security, in addition to providing you with the best possible online experience. To that end, we want you to understand what kinds of information we gather about you, how this information is used and safeguarded, and how you can control its use.
Information You Give Us
Information collected from you will vary, depending on how you use the Site and what information you may choose to provide to us (whether through e-mail, online applications, online service requests or otherwise). It is possible to browse most sections of the Site anonymously without submitting any personally identifiable information. Personally identifiable information ("Personal Information") means individually identifiable information about you that we, or third-party service providers with whom we have contracted, collect online, including but not limited to, your full name, a user name and password, e-mail address, phone number, driver license, information about your prior rental activities, physical address, or, for certain products or services, pay stub information, credit information, your social security number or financial information. Personal Information is collected only when you submit such information through the Site or authorize a third party, such as a Social Media site, to do so on your behalf. We do not utilize any other means to collect Personal Information. If you choose to take advantage of some of our products and/or services, or to access certain of our tools or Site functionality, you may be asked to provide Personal Information. You can choose not to provide us with Personal Information, but then you may not be able to fully take advantage of certain features of our Site and we may not be able to provide you with certain requested information, products and/or services. Notwithstanding the foregoing, PLP does not require the disclosure of Personal Information through the Site prior to providing its services to customers, nor does it charge different prices to those who choose not to provide such Personal Information through the Site. If you would like to access PLP services without utilizing the Site, please contact us at: Privacy Administrator. Please note that we contract with third party service providers to provide services to us which are used on the Site, including, without limitation, our online rental application service, our referral network, renter insurance and our resident portal service (including, without limitation, online rent payment and online service request portal).
Automatic Collection of Information
Like many web sites on the Internet, we may automatically track certain information about you as you visit and use our Site to help us to better understand how the Site is used and how we can enhance your overall experience on the Site. This information may include your computer's Internet Protocol address, the URLs and Site pages you have visited, the number of times you visit each Site page, what downloads and/or search queries you have made, how long you spent on particular sections of the Site and on the Site generally, and your browser type. This automatically gathered data includes information provided through the use of "cookies" (which is described in more detail below).
Information from Cookies
Information Sharing Disclosure
The use of your information depends on the context in which it is collected. Therefore, please pay special attention to the categories below that relate to the features of the Site that you wish to utilize.
If you use Facebook, Twitter, Google+ or other social networking sites (“Social Media”) to either log in or to otherwise associate with the Site, we will collect and store your Social Media user ID and will also extract any information from such Social media that is needed to either complete your account registration, to connect you with other users through such Social Media or to permit you to use such Social Media to enable single sign-on functionality.
We may share the Personal Information we collect from you only with your consent or under the following circumstances:
User-Requested Services and Information. Certain products or services on our Site may seek Personal Information from you, which may be used in the following ways:
To the extent you provide us with Personal Information, such Personal Information will be made available to our employees, agents, owners and affiliates. To the extent there are more than one resident’s in the apartment unit you lease or intend to lease from us, the information in your file (whether a physical copy or an electronic copy stored in one or more portal systems associated with the Site), all of the resident’s and guarantors related to that apartment unit may have access to your Personal Information.
User-Initiated Communication. From time to time, portions of the Site may enable you to send e-mails to us, and to complete and send online applications. All such e-mails/postings and communications become our property. Whenever you choose to initiate these kinds of communication with us, or anyone else, you may be contacted in return. Also, remember that communications to us are open to the public, and therefore, your communications can be seen by anyone and are not protected by us or any other entity, unless we choose to maintain such communications as confidential material. Please use your own discretion when deciding what to communicate. We reserve the right, in our sole discretion, to edit or delete inappropriate communications. This reservation of rights shall not under any circumstances obligate us to conduct such edits or deletions, nor shall it cause us to be liable for any such edits or deletions.
Referrals. If you participate in any referral service we may offer we may use the information you submit to determine which of our marketing partners and service professionals may be able to serve your needs. We may then forward your information, which may include Personal Information, contained on our sign-up form to certain third-parties, who may then contact you.
Protection of rights
General Data Protection Regulation (GDPR).
PLP may process your Personal Data because:
If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.
Under Chapter 3 of the GDPR, you have certain rights, including:
Rights in relation to automated decision making and profiling; Data Subjects have the right not to be subject to a decision based solely on automated processing.
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the EEA.
California Do Not Track Signals
What is a DNT Signal?
Currently, various internet browsers offer a DNT option that relies on a technology known as a DNT header that sends a signal to websites visiting by the browser user about the user’s DNT preferences. You can usually access your browser’s DNT option in your browser’s preferences.
How to We Respond?
PLP does not track its customers over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. Accordingly, a DNT standard has not been adopted to this day, and therefore PLP does not utilize DNT signals.
We continue to develop our business and in doing so might choose to buy or sell other businesses or assets. Personal Information is generally one of the transferred assets acquired or transferred in such transactions and such transfers will likely occur in the event we sell all or part of our business, including an individual property.
The Personal Information you provide when you become a registered user, you complete an online application (including uploading documents and other information), you utilize our Site for customer service aspects (including, without limitation, paying your invoice or making service requests) or when you generally use the Site, is used primarily to help us enhance your online experience, increase the convenience of accessing new tools, products and services, and, if applicable, provide the products and/or services you request. Your e-mail address serves as a unique identifier in our record system, and together with your password is designed to prevent unauthorized access to any information you choose to store on the Site. The data you give us about your personal preferences and demographics may be used to help us offer content, advertisements, products, and services that we believe will be of interest to you. In addition, we may share this information, in aggregate form, with our current and potential advertisers so that they can present advertisements more effectively. Any such information shared will be aggregated and anonymized. No Personal Information will be shared except for as described below.
Unless you specify that you'd prefer not to hear from us, we may use the e-mail address you provide at the time of registration or application or as set forth in your lease file to contact you for promotional or other purposes. You may have these communications terminated at any time by opting out through your member profile on the applicable Site, or by clicking on any "unsubscribe" link contained in a promotional e-mail.
We may provide you with information to keep you abreast of the services on the Site or third-party products and services. Personal Information such as your personal financial information will not be shared with third parties except to complete a transaction, provide you with services, or as provided in the paragraphs above. To the extent such information is necessary to offer such services it will be posted on the Site.
Your Choices. You may update or modify certain settings and the Personal Information you provide to us through your registered account. To protect your privacy and security, we require your username and password in order to verify your identity before granting you account access or making changes. If you wish to correct or delete inaccuracies within your personal information, or to request access to any other personal information or automatically collected information we obtain about you, please contact us at: Privacy Administrator. We will respond to your request within 30 days.
Automatically Gathered Information
Our Site is a general audience web site. If you are under the age of 18 you should not register, apply for an apartment online or provide information on our Site. We do not collect Personal Information from any person we actually know is a child under the age of 18.
Effective Date and Modifications